Read time: 2.5 minutes

Have you ever felt that voice in your head saying:

• “What if this all falls apart?”

• “Someone else could do this better.”

• “They’ll realize I’m not as good as they think I am.”

For entrepreneurs and business owners — those who believe in making a real difference — this voice is common.

Why?

Because you’re chasing something bigger than yourself.

You’re willingly stepping into the unknown.

Imposter syndrome shows up because:

• You’re doing something new.

• You’re playing at a higher level.

• Your mind is trying to protect you by questioning the risks.

Here’s the irony:

That doubt? It’s a sign.

It means you’re moving toward growth.

But the trick isn’t to avoid imposter syndrome. It’s to respond to it.

Here are 3 ways how:

1) Recognize the Pattern. 

Every time you step out of your comfort zone, your brain raises a red flag:

This feels risky. Are you sure?

Take it as a sign to pause and ask yourself:

2) Reframe the Signal. 

Imposter syndrome isn’t proof you’re failing — it’s a cue.

• A cue that you’re truly growing.

• A cue to challenge the story you're telling yourself.

• A cue to pause, slow down, & reflect on why this matters.

When the voice says, “This will fall apart,” try this reframe:

Sometimes, a few seconds to look at the previous data in your Life can be enough to quiet the noise and remind you of what’s real.

3) Take One Action. 

Confidence doesn’t come before action.

It comes after you move through the discomfort.

Choose one small step to collect evidence & prove to yourself that you’ve got this.

A Tangible Tool: CMT

In a recent session, I worked with a business owner who felt paralyzed by imposter syndrome.

He kept replaying worst-case scenarios in his mind, convincing himself he wasn’t ready.

But when he took the time to pause, he realized that his imposter syndrome wasn’t just holding him back…

It was stopping him from sharing his talents & gifts with others.

By reframing his doubts as signals of growth and taking small, intentional actions, he began to shift his perspective.

One simple practice stood out:

Treating his self-doubt with grace & compassion — in the same way he would with someone else he cared about.

Why did it work?

Because it reminded him that the fear wasn’t based on reality; it was his brain’s way of resisting growth.

That clarity gave him the confidence to take the next step, even with the doubt still lingering.

So, together, we created my new favourite acronym.

Which, now — you can benefit from too!

Therefore, I invite you to use the CMT Approach whenever Imposer Syndrome shows up:

1. Catch it. Notice the thought. Write it down if needed.

2. Move it aside. Label it for what it is: a reaction, not reality.

3. Throw it away. Replace it with 1 action — no matter how small — that moves you forward.

You don’t have to believe in yourself 100% to make an impact.

You just need enough belief to take the next step.

With that, I’d love to ask you:

Reply to this email and let me know. I’ll personally share a tip to help you take the first step forward.

You’ve got this.

Thanks for reading!

Much love,

Julian