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Most people see endings as a loss.

A relationship fades. A phase of Life passes. A peak moment slips into memory.

And the common belief? “All good things must come to an end.”

But what if endings weren’t something to resist?

What if they were the very thing that made the good matter in the first place?

I used to push back against this idea.

I wanted to hold onto things. To make great moments last forever.

But the more I resisted, the more I missed the point.

Because the truth is:

It’s not about making moments last. It’s about making who you are last.

Good things don’t just “end.”

What ends is our ability to see them, to create them, to be the person who experiences them.

When you operate from a state of presence, appreciation, and creation — good things never truly leave.

They evolve. They shift. They change form.

But they stay because you stay.

Who You Are Dictates What You Experience

Circumstances don’t care about fairness.

Life doesn’t pause to ask how you feel.

What happens, happens. But what you see — what you extract from it — is up to you.

That’s why the best way to make good things last isn’t by controlling outcomes.

It’s by controlling your being.

By becoming the type of person who:

• Sees beauty, even in change.

• Finds gold, even in discomfort.

• Creates meaning, even in uncertainty.

This is where most people struggle.

They attach themselves to the external — saying “my happiness,” “my success,” “my relationship” — as if those things define them.

But the moment you make something yours, you fear losing it. And when you fear losing something, you tighten your grip.

And when you tighten your grip?

You suffocate the very thing you’re trying to hold onto.

Instead, what if you stopped making things personal?

What if instead of clinging to what’s fleeting, you focused on embodying the kind of person who naturally attracts and creates the good?

The kind of person who doesn’t just experience happiness, but is happiness.

Who doesn’t just chase meaning, but lives meaning.

The easiest way to shift into this?

Stop focusing on what’s happening. Start focusing on who you’re being.

Every morning, ask yourself:

Not, "What do I want to achieve?" Not, "How do I get more?"

Just who am I committed to being?

Because at the end of the day…

Results don’t last. Experiences don’t last. Even relationships, at some point, don’t last.

But who you are?

That’s what carries through. That’s what makes every moment meaningful.

Good things don’t last because you force them to stay.

They last because you stay.

Much Love,

Julian

PS. This topic came from a dear reader who wanted me to explore how to make good things last.

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